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San Antonio Ford Holiday River Parade

Join Us For The Best Seat
In The Shack


Enjoy some of the best views of the one hour parade of illuminated floats!

Tickets Start at $40

The annual Ford Holiday River Parade is a San Antonio tradition that offers a spectacular one-hour parade along the San Antonio River Walk featuring illuminated floats decorated for the 2021 theme. Parade participants include celebrities, bands and lavishly-costumed people.

2 Ticket Options Available 

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Purchase Tickets

All tickets require a $30 minimum spend.